Online advertising can save you a lot of money, and be just as effective as regular advertising through radio, newspapers, and television. The purpose is just finding ways to build an online presence, and there are numerous to do achieve this goal.
One way, is to just go on forums catered to your niche. If you are rather engaging with your conversations, constantly talking in forums and giving good tips and information, people will want to know about your business. You can also leave a signature that backlinks to your webpage. When you have things you want to sell or share with people, they’ll be more enticed to look at what you have to say.
Also, blog commenting is a good way to get free advertising. People will follow your blog or subscribe to your blog, that way you have a more significant way of building traffic. Also, you may have the chance of creating a joint venture with another blogger, so it’s a win win for both.
A really nice way of advertising is by using free web press release sites and article directories. They usually have good rankings on the search engine which creates a lot of traffic.